Luke Power - Candidate Ref: 1621985

The Design Concept - Physical & IPTV

Overall Concept

Following on from my research, the concept that I wish to propose is one that gives audiences an immersive experience into the BBC’s archive whereby they can jump in and out of it via various mediums and build upon the notion of transmedia storytelling.

With this approach, it is hoped that a large portion of the BBC’s audience will be able to access the richness of the archive without having to get any additional equipment; the only difference will be the viewing experience when they use each individual platform. It is hoped that by experiencing the archive across all platforms that audiences will be able to experience the archive in its entirety.

The design would utilise the recently developed BBC GEL (Global Experience Language) to coherently maintain the design across the BBC Archive brand. In addition to this, the metaphor of collections would be maintained as this has been shown to work in a two fold way. The first is that all the items around a set topic e.g. the writings of Enid Blyton would be in their own collection so that they are readily accessible but secondly, individual items could act as stand alone pieces of content that when presented together will provide a much richer story.


The physical aspect of this concept would involve creating an interactive exhibition for the public to visit so that they could see the physical side of the archive such as props, costumes and scripts.

In my research the National Archive provided PDF versions of the actual documents when describing a historical event, which helps the viewer to put the information into context and see into the past, which many of us would love to do. If this is applied to the archive, then we can see that users would be able to see the real items in situ as opposed to viewing the item via a photograph on a screen. This should provide a context to embellish a viewers understanding.

The exhibition could take two forms, the first could be a set location where the collection could be housed so that the public knows where to go if they wish to visit the archive and secondly a road show could be created to promote and generate interest in the archives. These elements would work in tandem to present the physical aspect of the archive and shed light on the breadth of content.


IPTV will ideally suit the presentation of the archive as collections since they can be presented in their collective form for audiences to access. This platform will enable the BBC to periodically release collections of audio and video clips for audiences to view particularly during the airing of a programme via an on screen prompt. The exact nature of IPTV will ensure that viewers can still watch a live feed while they browse through the archive without interrupting their viewing experience.

With the addition of favouriting and other features tied to BBC ID, audiences will be able to collate their favourite archive content and essentially create their own mini archive, which would take on a personal aspect for them. A recommendations feature would also enable audiences to discover more content and even provide links to content they would not normally consider viewing which could help them to delve further into the archive. It is felt that due to the inherent viewing nature of IPTV that written documents and large amounts of text would not be suitable for this platform and as such this side of the concept would be focused more on the video and audio content within the archive.

Below you will find a protoype that simulates how the archive could be delivered through IPTV using the five-way navigation on a remote control.